The Future Of Advertising Is Here

Digital Advertising- The Future Of Advertising Is Here

If you were talking the term ‘Digital Advertising is the future’ 15 years ago people would have taken you for a lunatic or a fool. But today things are different and people know and acknowledge the power of digital advertising. The money spent on digital medium of advertising is more than any other medium of advertising in USA. The spread and undisputed dominance of Internet across the globe has made the virtual world in reach of every common man present. With tariff going less and smart phones and tablets taking over the human populace, digital marketing is spreading like never before in the history of planet earth.

Social Media Take Over

With social media invasion digital world was ravishes by the social media platforms like facebook, instagram and twitter etc. Google also captured the fair share of digital marketing space. Now if talk about revenue generated through Digital marketing in US alone facebook and Google are the leaders. Google controls nearly 50% of the US market share of digital marketing while facebook has roughly 20% of the market share and together they have a staggering 70% of the total digital marketing space of US. Studies show that facebook’s revenue increased at 32% and Google’s ad revenue increased by 15% this year.

The stats are even more startling if we see the revenue generated through mobiles and smart phones, Google leads by grabbing nearly 33.2% of the market and facebook is not far behind with 26% which sums up to 59.2% of the US digital advertising spends. Other social media platforms are also not far behind. These statistics clearly indicate that growing power and reach of social media and systematic and gradual increase of digital advertising on US and the entire world for that matter.

The Rise Automated Advertising

The automated advertising is on rise in US and over the world. Automated advertising is when your ads are automatically posted on the digital platforms at a specified time. Automated advertising is all about getting the right spot at the right time and at the right place. The time zones are very important in any sort of advertising, prime time may vary for different niche audiences, the companies’ research over and find the best time when their targeted audiences are online the maximum and bid for that space on different social media platforms.

These platforms where the ads are displayed for few seconds or minutes depending upon the time slot and traffic select the best bidder and display their ads. This is all done automatically and your ads would be played or displayed at the right time and at the right moment, to get the maximum output in terms of increase in sales and customers.

People Love Niche Centric Advertising

Advertising in a traditional state has always been somewhat annoying to the general audience. Traditional advertising was not niche centric but rather generic in its approach. So when a commercial came between your favorite TV, and radio program you just felt annoyed. With digital advertising it is complete opposite. The digital advertising is primarily niche focused, it only advertises according to the need and taste of the audience. So what people see in these advertisement are things that they attach to. The other plus point of digital advertisement is that they are honest and to the point in a general sense. This is the reason that recent researches have revealed that the confidence of people have increased in digital advertising.

The after sales and profits have increased

Brand science and Microsoft did a study and found out that the digital advertising results in much greater Return on investment as compared to traditional advertising platforms. Is also concluded that this performance of digital medium prompts the traditional medium of advertising to push harder. The digital advertising provides higher sales and thus much higher profits, making it a win-win composition for both advertisers and the investors. With the success rate being so prominent and proficient digital marketing being taken as a primary mode of advertising in increasing among the business houses and advertisers. The other factor which complements this phenomenon is the fact that digital marketing is niche focused, so business can put their money where their audiences are.

The New Sensation Is Out Stream Video

Present look into discharged demonstrates that 66% of brand experts found out stream in the most recent year. Studies found that 78% of offices overall said the new organization will be significantly more imperative to their customers’ fates. So what precisely is out stream video? On the off chance that you aren’t comfortable with it you aren’t the only one. As indicated by AppNexus, “An ‘out stream’ video promotion unit, likewise normally alluded to as ‘in-read’ or ‘local video’, is another video publicizing unit that auto plays in a huge arrangement player at whatever point a client explores to it inside content substance (commonly an article), regardless of whether the distributer doesn’t have their own video content.

This advertisement arrangement can likewise mix extremely well inside the site and is more responsive. For instance, a video advertisement will play when it comes into see and will delay consequently if just half of the promotion is obvious, continuing simply after the promotion is completely unmistakable on the screen once more.

The Unlimited Possibility Of Mobile Advertising

Americans spend more than 11 hours daily on screens and around five of those hours are spent on their cell phones. Versatile will be the principle driver of advanced’s development in 2017, representing more than 75% of computerized and more than one-fourth of aggregate media costs. Development will stay in twofold digits through the finish of the conjecture, with portable advertisement spending anticipated that would outperform TV in 2019.

Advertisers are currently ready to contact their target group on portable 65 percent of the time. That rate appears to be unthinkable on work area or conventional publicizing, yet is the standard for versatile promoting. Computerized publicizing today is currently more modern, customized, and significant. Customers invest more energy online than any other time in recent memory and computerized promoting offers a perfect method to reach multi-gadget, multi-channel shoppers. Advertisers are likewise ready to target customers with laser-centered exactness as at no other time. Brands are never again restricted to simply social economics and firmographics however can focus on the correct group of onlookers well on the way to buy in light of thousands of way of life, identity, practices, and buy purpose division factors.

Full Article @smviews.com